The creative committee, while not in sole possession of all creativity, are the creative core of AD2 West Michigan. We're primarily responsible for the management of the AD2 West Michigan brand. We will be both the guiding force for the continuing evolution of AD2 West Michigan's brand, and the executional arm for other committees working on AD2 promotional materials. Of Course we aren't the only creatives, so input from everyone is always needed. In the end, the creative committee strives to guide the AD2 West Michigan brand, keeping it fresh.