You gotta get the word out somehow, some way. The Public Relations committee will use a variety of tactics to get our name out there. There has been talk of simply planting current members on the street corners of Grand Rapids, Kalamazoo, and even Fruitport, yelling "AD2 WEST MICHIGAN IS THE BEST THING THAT EVER HAPPENED TO ME" over and over and over. We'll talk to newspapers, TV stations, local bigwigs, and even national bigwigs and let them know what's going on. Working with the Creative and Interactive Committees (and whoever else has a bright idea), we'll work on developing unusual tactics to do this (our latest thought was a flaming press release–sometimes; we don't have the best ideas... that's where you come in).